ESSEC Class Preview in Beijing

Don't miss this opportunity!

Join us for the upcoming ESSEC Global MBA Class Preview, where Prof. Denis Morisset will share insights on the Art of Luxury Service in the Digital Age in Beijing on Monday, 17 December 2018.

Denis-Morisset-MC.jpgDuring this Master Class, Prof. Morisset will explain how the Digital revolution, driven by the Internet of Things (IoT), Artificial Intelligence (AI), Virtual Assistants and Chatbots, Blockchain, Augmented Reality (AR) and Virtual Reality (VR), as well as Big Data, is impacting the traditional luxury service and Customer Relationship Management (CRM) systems of luxury brands.

Prof. Morisset will draw on the best and worst practices from luxury retail but also luxury hotels, luxury airlines, luxury hospitals, and private banking, etc. to illustrate how luxury and premium brands can make the most out of the opportunities and navigate the challenges presented by this revolution.

Event Details

Venue: The Westin Beijing Chaoyang, 7 North Dongsanhuan Road,
Chaoyang District, Beijing 100027, China
北京· 朝阳区· 朝阳区东三环北路7号(新源南路与东三环北路交汇处)

Date and Time: Monday, 17 December 2018 | 5:30 pm - 8:00 pm

Drinks and snacks will be served from 5:30 pm onwards
Free entrance

5:30 pm - 6:00 pm | Welcome and Registrations
6:00 pm - 7:30 pm | Masterclass by Prof. Denis Morisset
7:30 pm - 8:00 pm | Q&A with the participation of ESSEC alumni


About the Speaker
Prof. Morisset, an ESSEC alumnus, initially worked 25 years in the luxury fashion industry, occupying CEO/COO positions with brands such as Ralph Lauren Europe, Pierre Balmain, Giorgio Armani, etc. Since 2004, he is teaching luxury brand management, and luxury retail management in ESSEC Business School, Paris and Singapore.

Register Here

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