Master's Degree in Strategic Marketing, INSEEC School of Business & Economics
English, French, Italian, Portuguese, Spanish
My name is Guillaume, I am French, and I am enrolled in the SMIB program on Singapore campus.
I am following the Corporate Strategy track with a double degree in International Business at Darla Moore School of Business, focused on International Trade & Investment.
My international journey started with a gap year during my Master’s Degree, through an internship in Brazil and a second mission in Vietnam, followed by an Exchange Semester in Santiago, Chile. After a solid experience within a financial services company, in Paris, I got my V.I.E. at the European Stock Exchange, divided into four six-month experiences in Frankfurt, Milan, Madrid and Munich.
Throughout my atypical path, internationally oriented, I have acquired a wide range of significant knowledge. Speaking six languages, but also being familiar with several cultures particularly represents a tremendous asset. In our fast-changing world, companies seek to reconcile local consideration and global integration in their approach. I truly believe in the consistency of sustainable strategies based on proximity with local ecosystems, high-quality know-how and cultural specificity. My different experiences in competitive environments have allowed me to gain maturity to refine my goals. I am thus convinced it is the best time to pursue this Master that fits into a logic of excellence and differentiation.
Indeed, I consider the SMIB as the adapted program to expand my knowledge, particularly regarding Asia and North America, and to leverage my distinctiveness from a professional standpoint. This renowned training is both a real career accelerator and a formation coherent with my professional ambitions to become a responsible manager, focused on performance, innovation and sustainability.
Moreover, I have chosen this Master and this track in order to strengthen the global dimension of my profile and gain international legitimacy. Giving meaning to my career involves a skilful incorporation of strong values associated with strategic vision of business. In that sense, the SMIB offers a unique opportunity to receive a tailor-made, and high-quality training provided by experts, within an institution as renowned as ESSEC.
That being said, pursuing the SMIB is not only a matter of receiving excellent and specialized education, it is also becoming part of the global, diverse, and talented ESSEC network.
Please do not hesitate to contact me if you require any clarification or further information.