ESSEC Talk

Julia Goulden | Master in Strategy & Management of International Business (SMIB)


Previous studies:
Bachelor 4-year, European Studies with Modern Languages, University of Bath (UK)

Spoken languages:
French, English & Spanish


Hello, Salut, Hola!

My name is Julia and I’m half French, half British. I am currently enrolled in the M2 (Master 2) of the Master in Strategy and Management of International Business (SMIB), specializing in Management of Digital Transformation and Innovation (MDTI).

Prior to coming here, I studied European Studies and Spanish at University of Bath and worked in Sales and Marketing for an e-commerce company based in France for a few years. I decided to apply to the SMIB because I wanted to move away from Sales and Marketing and become a digital specialist: I had the opportunity to take part in a few digital transformation projects at work and it sparked my desire for a career change. The SMIB, with its MDTI track, seemed perfectly suited for me.

What I enjoy most about the SMIB is the learn-by-doing approach in assignments. Having worked before, I truly valued this when choosing where to apply; I was looking to gain practical skills with concrete applications that I could use in my career.

Should you have any questions concerning the Master, the MDTI track or life as a student, feel free to contact me whether in French, English or Spanish!

    Contact me!

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