Madhav ARORA | PhD in Marketing (4th year)

Previous studies:
Business Administration Research, Xavier School of Management (XLRI), Jamshedpur, India

Spoken languages:
English, Hindi


I am a fourth year doctoral student in Quantitative marketing track. My research applies Artificial Intelligence to marketing, with a specific focus on analyzing user-generated text and image content (UGC). The goal of my research is to extract and quantify UGC to bolster the firms' marketing strategies.
Please feel free to get in touch if you have any questions regarding the ESSEC PhD program.

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