Bachelor of Arts in Rhetoric, University of California Berkeley (USA)
Hi! Salut !
My name is Kody and I am a first year master's student at ESSEC, starting in Cergy, France. I am from California, where I grew up a few hours north of San Francisco. As an undergraduate, I attended UC Berkeley and obtained my Bachelor of Arts in Rhetoric in 2017. In one of my favorite classes at Berkeley, we studied the rhetoric of the logo. In this course, we analyzed how capitalist culture uses the logo to communicate value, origin, responsibility, trust, ownership, taste, and status. Studying the multiple ways that logos communicate to consumers triggered my interest in the field of marketing and communications, which ultimately brought me here to ESSEC.
For me, ESSEC offered an ideal opportunity to supplement the communication skills I had refined in college with more quantitative knowledge and broad business exposure. Pursuing a Master in Management at ESSEC was really an ideal opportunity for me to gain the experience and knowledge necessary to pursue a career in international management in the most efficient way possible. I love being part of the ambassador program because I think that diversity is one of the most important ingredients of a rich educational environment and I love that I get to play a part in attracting even more diversity to the ESSEC campus.
Have any questions about applications or student programs? Feel free to send me a message. I'd love to hear from you.