B.A. English Language (Hons.) (Dist.), National University of Singapore
My name is Yue Ning and I'm currently studying in the Master's in Management and Digital (MMD) program here at ESSEC. Prior to joining ESSEC, I studied English Language and Linguistics at the National University of Singapore and worked as a full-time marketing executive, focused on content marketing. You might be wondering what a linguistics graduate is doing studying marketing. Well, I've always been interested in languages and how it can make an impact on the way people think and feel. How you then use language to tell the story about your product and brand inevitably leaves an impression on people. It was therefore a natural decision to want to deepen my knowledge in the field of marketing and hence I joined ESSEC's MMD program!
The MMD program was the key choice for me because of its dual emphasis on digital marketing and luxury brand management. Truly the first of its kind, the MMD program is a relevant, eye-opening one which gives its students the opportunity to learn from the best minds in the industry, make friends from all over the world, and most importantly, it prepares you to thrive as a modern, 21st century digital marketing leader. So no matter what background you come from, if you have an interest in digital marketing and would like to know more, please feel free to drop me a message! I'd love to chat to share more about the MMD program with you.