Shaowei Yuan | MSc in Marketing Management and Digital

Previous studies:
B.A. Marketing, Bangkok University

Spoken languages:
Mandarin, English, Thai


My name is Scotty and I am currently a MMD (MSc in Marketing Management & Digital) student at Essec Asia Pacific. After my undergraduate studies at Bangkok University, I decided to join the work force directly and became a full-time business development manager at an American education company. The reason why I did not pursue my further education right away, was that I was not sure what career direction I would truly like to go in. Actually, I was a bit lost at that time just like many others. However, during those three years, my career goals gradually became clearer through my day-to-day work. Coming to Essec was not just a random decision, instead, I did so much research on schools and program selections, but Essec was just always on the top of my list.
Apart from the fact that Essec is a reputable and top business school around the globe, what truly intrigued me was the curriculum and networking opportunities that the MMD program provides. This program aims to equip students with up-to-date marketing skills and a mindset to confront the future challenges in the digital marketing competition.
I would love to share more information with you in terms of career development, the MMD program, or my personal application experience. Please do not hesitate to message me and I will get back to you as soon as I can.

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