ESSEC Talk

Antoine Habay | MSc in Marketing Management and Digital

Previous studies:
Bachelor of Business Administration (Global BBA), NEOMA Business School

Spoken languages:
French, English, Spanish

Hello!

My name is Antoine Habay and I am currently pursuing the MSc in Marketing Management and Digital (MMD) at ESSEC Asia-Pacific. Before embarking on the ESSEC journey, I did my Global BBA in France at NEOMA Business School. I also had the chance to study one year abroad at Kozminski University in Warsaw which not only reinforced my desire to explore marketing but also to leave my comfort zone by working in an international environment.

My professional and volunteering experiences not only strengthened my ability to deal with uncertain events in a challenging and stimulating environment but also helped me to realize that I wish to pursue a career in digital marketing in the luxury industry. Indeed, my apprenticeship as a Product Marketing Assistant at American Express enabled me to put into practice the marketing knowledge I have gathered so far into real digital marketing projects and has reinforced my interest to pursue a career in digital marketing. Furthermore, my previous experience at Louis Vuitton as a sales advisor allowed me to become more luxury sensitive and aroused my curiosity to discover luxury marketing.

Naturally, pursuing the MMD seemed like the next step of my education because the program encompasses my strong interests for digital and luxury. Moreover, the MSc curriculum meets my expectations thanks to the diverse background of students, the academic excellence of professors, the international study trip, the boot camp and the digital marketing challenge. Lastly, studying in Singapore gives me opportunity to broaden my intellectual and professional horizons thanks to this unique multicultural environment and employment opportunities.

Feel free to drop me a message if you are interested in learning more about the MMD program and/or if you wish to know more about ESSEC, the campus life or my journey in Singapore. Looking forward to connecting with you!

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Antoine Habay | MSc in Marketing Management and Digital

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