Bachelor in Commerce, Major in Marketing, Minor in Comumunication Studies, McGill University
English and French
My name is Juliette Briday, I am a current MSc in Marketing Management and Digital (MMD) student at ESSEC Asia-Pacific. Before enrolling in this program, I completed my undergraduate degree in Marketing at McGill University in Montreal, Canada. I was also managing a part-time position in a digital marketing agency. Meanwhile, I wanted to jumpstart my career in luxury in Asia, particularly in Singapore, as it is a booming market in the luxury industry.
Therefore, the MMD represented exactly what I was looking for: an international program with the purpose of enhancing our marketing skills, teaching us how to better understand the Asian market, introducing us to the complexity and sophistication of the luxury industry, and walking us through the constant evolution of digital technologies. I was also looking forward to being part of a cohesive cohort filled with individuals with various backgrounds and cultures I could learn from.
I can confidently state that this curriculum met all of my expectations and then some. I would love to share my experience with you and answer any of your questions about the MMD or Singapore! Feel free to reach out to me in English or French. Looking forward to meeting you!