Global BBA, ESSEC Business School
Hello, Bonjour, Ni Hao!
My name is Kaiqi, and you can also call me Cathy. I am currently studying at the MSc Marketing Management and Digital at ESSEC APAC campus. After I graduated from high school in China, I entered the ESSEC Global BBA program at the Cergy campus for my undergraduate studies in 2016. After exchanging to Ross Business School, having my previous internship at Shanghai Disney Resort as a marketing communications intern, and taking relevant courses at ESSEC, I am quite determined to enter the area of marketing. I am also quite interested in the current digitalization trend and possess a passion for luxury brand management. Therefore, I choose to enter the MMD program in Singapore and gain insights into doing business in Asia.
This program is well designed and possesses two tracks for marketers to go further either in digital marketing or to discover more about the luxury industry. ESSEC manages to create all courses with a vibrant and interactive class atmosphere, and all lectures are structured to combine professional knowledge with real-life case studies. This program also provides us with a study trip opportunity, multiple career affairs, and a six-month internship experience before graduation.
I believe that coming to ESSEC is one of the best choices that I’ve ever made. The school has empowered me with academic knowledge and soft skills to become a stronger candidate for future career seeking like public speaking, negotiations, communications, etc. In ESSEC, we are all part of this warm and cohesive community. It is exciting to meet with
so many international students from different backgrounds and make friends with them. Thus, ESSEC will be a perfect place for you to start your new adventure!
Please don’t hesitate to contact me if you have any questions about the program, the student life in France or Singapore, the career opportunities, and everything. I would like to talk with you in person and look forward to hearing from you!