ESSEC Talk

Yuqiao Gu | MSc in Marketing Management and Digital

Previous studies:
B.Business Administration (Hons.)(Dist.), National University of Singapore

Spoken languages:
Mandarin, Cantonese, English

Hello!

My name is Yuqiao and I am currently enrolled in the Master’s in Marketing Management and Digital (MMD) program in ESSEC. As an international student, I have lived in Singapore for eight years. I majored Business Administration and specialized in Finance in National University of Singapore previously. Why change to Finance to Marketing? Probably because my previous brand marketing internship experience in Chanel made me more resolute in my intention to forge a career in marketing industry. To know more about the science behind marketing, especially digital marketing, I decided to join the MMD program!

Through a thoughtful design of the courses, MMD program equip students with interpretation of marketing analytics and digital solutions to make actionable marketing plans that deliver business impacts. Apart from the list of comprehensive relevant academic modules, ESSEC could support you through the connection with its corporate partners and alumni such as LVMH, Richemont Luxury, Shopee and Bytedance. I think that’s why MMD program ranks the 4th position in the world and 1st in Asia this year! Besides, the strategically located Singapore campus is a perfect choice which allows you to pursue your career and expand connections in APAC region while at the same time interacting with many international students from different countries!

Are you keen to join ESSEC Asia Pacific? If you want to know more about student life in ESSEC, the application process and the life in Singapore, feel free to drop a conversation with me~

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Yuqiao Gu | MSc in Marketing Management and Digital

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