Patsachon Niyomthai | MSc in Marketing Management and Digital

Previous studies:
Bachelor of Psychology (dual degree in Science & Art), Chulalongkorn University & University of Queensland

Spoken languages:
English, Thai

Sawasdee ka!

My name is Patsachon Niyomthai (Pat) and I am currently pursuing the MSc in Marketing Management and Digital (MMD) at ESSEC Business School, Asia-Pacific. Before deciding to pursue my master's degree, I completed a dual Bachelor's degree in Psychology from Chulalongkorn University in Thailand (Bachelor of Science) and the University of Queensland in Australia (Bachelor of Arts).

Throughout my four years of working with clients from various business sectors such as F&B, travel and aesthetics, I successfully helped them brand and rebrand their products and services. I brought my unique set of skills and understanding of human psychology to my role as a social strategist. The knowledge and insights I gained from my studies provided me with a strong foundation for my work in marketing. I have learned a great deal and aspire to acquire more expertise in the field of business and marketing.

Discovering my passion for marketing during my career led me to realize that I wanted to pursue a Master’s degree in Digital Marketing. Simultaneously, my fascination with the luxury industry drew me to the sophisticated charm of luxury marketing. Joining the ESSEC community offered numerous benefits, nurturing resilience and strength in a competitive environment that encouraged learning from mistakes and striving for success. ESSEC not only provided diverse academic and career opportunities but also connected me with professionals worldwide, allowing me to refine my knowledge, specialize, and receive valuable advice for internships and jobs. Passion became my driving force, empowering me to move forward.

Being a part of MMD, despite the challenges of transitioning from a different academic background, enabled me to make progress daily. Interacting with students, teachers, alumni, and experts from various cultures broadened my perspectives. Participating in ESSEC's extracurricular events facilitated networking and clarified my career path. Pursuing the MMD program felt like a natural step, aligning with my interests in digital and luxury. The program's diverse student body, excellent professors, international experiences, and the unique setting in Singapore further enriched my educational and professional journey.

Please don't hesitate to reach out to me if you want to know more about the MMD program, ESSEC, campus life, or my experience in Singapore. Whether you have questions about the application process, curriculum, or life in Singapore, feel free to share your thoughts. I'm excited about the prospect of connecting with you and eagerly await your message!

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