Background:

• Previous industry: Media/marketing
• Previous studies: Bachelor’s in Media studies with a specialization in Advertising, SIMC, Pune, India

Spoken languages: English, Hindi, Tamil

Hello! I'm Aishwarya Ganesh, currently pursuing ESSEC's dynamic Global MBA program, specializing in Strategy and Digital Leadership. Hailing from Delhi in India, I hold a bachelor’s degree in media studies and communication from Symbiosis Pune, and over 6 years of work experience in the advertising industry in Mumbai.

My professional journey has been a thrilling ride focused on integrated marketing strategy, advertising, and brand communication. As a Brand Director, I orchestrated 360 integrated marketing campaigns for prominent brands like L’Oréal, Sony BBC Earth, and Triumph in India, ensuring seamless communication across diverse channels. What captivates me in this field is the ability to dive into audience insights, decode preferences, and craft campaigns that not only grab attention but also forge meaningful connections.

What fuels my passion for advertising and the dynamic digital industry is the ever-evolving nature that sparks constant creativity. I thrive in the fast-paced environment where trends shift swiftly, and consumer behavior transforms in the blink of an eye. The digital realm, particularly, has been my playground for innovation and experimentation, leveraging the power of data and technology to craft compelling narratives and engage audiences personally. This is precisely why I opted for the Strategy and Digital Leadership track at ESSEC.

In our diverse cohort of 15+ nationalities and varied professional backgrounds, the program has not only facilitated the sharing of experiences but has also offered enriching, application-based courses like Negotiation and Organizational Leadership, allowing me to unlearn and relearn aspects of my professional capabilities.

Feel free to reach out if you have any questions. Whether it's about courses, associations, the school schedule, cost of living, rent, the Parisian experience, or anything else, I'm here to provide answers and insight.