Bachelor of Literature in Advertising, Sichuan University (China)
Welcome to my page! You can simply call me Yibei (yes, the same pronunciation as eBay). I’m sure you are here with lots of questions about France, ESSEC, and the MIM program. Don’t worry. I would love to try my best to lend a hand!
Briefly introducing myself, I am a first-year student of the Master in Management (MIM) program, starting in Cergy, France.
I come from the hometown of pandas and hotpot, Sichuan, China. I spent four years learning advertising, a major that combined aesthetics and business. Through constant practice, I am good at designing, photography, and film editing. Also, I interned in four very different companies, Saatchi&Saatchi, a 4A advertising agency, Bytedance, a technology company, Unilever, a world-leading FMCG company, and Ruder Finn, a PR agency. (If you are interested in my past career path, I am ready to answer!)
After these explorations, I decided to pursue the aesthetic aspects as a hobby and step deeper into the business world. That’s why I came to ESSEC, one of the best business schools in the world. ESSEC gives me time to arm myself with better business knowledge and more professional experience, which means I can try more directions and jobs to find the best fit. Also, ESSEC offers me space to grow however I want. Here, I met friends from different countries, and with various backgrounds. I just love how intelligent, creative and free-spirited they can be. Thanks to the choice I made last year, I can be here to continue my wonderful journey.
Please feel free to contact me, and I will be super happy if you say hi to me if we eventually meet on the campus!