Join our ESSEC & Mannheim Executive MBA - Asia Pacific Masterclass on the topic - Luxury Brand Management: Unlocking Premium Value Through Aspiration and Strategy by Professor Sonja PROKOPEC
Date: 14 May 2025, Wednesday
Time: 8:30am – 10:00am
With the growing influence of the luxury sector across industries, luxury brand management has emerged as a powerful strategic discipline. Today, the aspirational pull and emotional appeal of luxury brands serve as a benchmark—not only for high-end businesses, but also for premium and mass-market brands aiming to differentiate themselves, build customer loyalty, and stand out in crowded markets.
This masterclass offers a deep dive into the principles and practices of luxury brand management. Participants will explore the strategic foundations of iconic luxury brands, learn about key success factors, and discover how these insights can be applied to elevate any brand into the premium space.
Whether you are a marketing professional, business leader, or entrepreneur, this masterclass will provide the frameworks and inspiration needed to apply luxury thinking across industries—from global corporations to emerging ventures.
Agenda
8:00am – 8:30am: Registration
8:30am – 9:30am: Masterclass by Prof Sonja Prokopec
9:30am – 10:00am: Networking reception
Presented by:
Professor Sonja PROKOPEC,
Associate Dean of Faculty, APAC
Professor of Marketing
