Join us for the upcoming ESSEC Global MBA Masterclass , where Prof. Denis Morisset will talk about the live streaming opportunities for luxury brands post covid 19.
During this Masterclass, Prof. Morisset will first share his thoughts and research on the below topics and then explain the perspectives offered by live-streaming, which has exploded during Covid 19, with very innovative solutions experimented in China in particular
- The impact on the luxury & travel industry and its road to recovery
- The new normal of the Luxury clients and their purchasing behavior
- Changes in luxury habits of Gen Y & Z
- The impact on the Chinese luxury consumption
Join us on:
- Date: 30 September 2020
- Time: 1 PM to 2 PM (UTC -4)
Prof. Denis Morisset
He worked for 25 years in the luxury fashion industry (Ralph Lauren, Pierre Balmain, Giorgio Armani, etc.). In 2004, he started a new career as a luxury marketing professor at ESSEC Business School (Paris and Singapore), specializing in luxury brand management, luxury distribution and retail, luxury service and luxury guest experience. Based in China six months per year, Prof. Morisset is also a visiting professor in ESSEC's partner business schools in Beijing, Shanghai and HK.
Please fill out the form to register.