Mastering the Art of Luxury Branding: Crafting Rarity to Elevate Desirability
Masterclass & Information Session with prof. Ashok Som
Dive into the world of luxury branding and uncover the essence of desirability through rarity. Join us for an exclusive Online Masterclass where we decode the strategies behind crafting scarcity to elevate brand allure.
Hear from Prof. Ashok Som, Academic Director of the EMiLUX program, program alumni and our Recruitment Team for an insightful session on the art of Luxury Branding, followed by an Information Session on our Executive Master in Luxury Management & Design Innovation.
During this Masterclass and Information Session, you will:
- gain insights into the psychology of luxury consumption
- discover how brands use strategies for crafting rarity to enhance brand desirability
- discover the EMiLUX program and how it provides essential skills to manage today's luxury challenges
- get the opportunity to ask all of your burning questions
- ... and more!
Save the date: June 12th, 2024, at 1pm CET.
With our exclusive speaker: