The Art of Storytelling: The Power of True Influence in Luxury
MASTERCLASS
Tuesday, May 19th
6.30 PM - 7.30 PM
Campus Paris - La Défense
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How can storytelling transform luxury brands into true cultural icons?
Masterclass presented by Professor Oscar Sand
In a world where brands compete not just for attention but for cultural relevance, storytelling has become a strategic imperative. Yet many marketers rely on facts and data alone, leaving their narratives flat and forgettable. This masterclass offers a different approach: it focuses on how stories can turn brands into cultural icons, placing emotion, heritage, and strategy at the heart of brand leadership.
In this intensive one-hour session, we explore how to craft stories that resonate, inspire, and stick:
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Applying the strategic framework of the Hero’s Journey to brand narratives |
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Learning from iconic luxury Maisons on how to turn information into belief | ||
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Transforming traditional data into compelling stories that forge lasting emotional connections |
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Gaining actionable insights to elevate brand storytelling |
Save the date
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Tuesday, May 19th | ||
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6.30 PM - 7.30 PM (followed by a networking cocktail) | ||
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ESSEC Executive Education Campus - CNIT, La Défense - 2 Pl. de la Défense, 92800 Puteaux |
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7 550
étudiants en formation initiale, dont 38.32% d’étudiants internationaux
7 550
étudiants en formation initiale, dont 38.32% d’étudiants internationaux
7 550
étudiants en formation initiale, dont 38.32% d’étudiants internationaux
7 550
étudiants en formation initiale, dont 38.32% d’étudiants internationaux
7 550
étudiants en formation initiale, dont 38.32% d’étudiants internationaux
7 550
étudiants en formation initiale, dont 38.32% d’étudiants internationaux
Header Level 2
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Jane Doe
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Jane Doe
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Jane Doe
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Jane Doe
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Professor - Speaker
Oscar Sand is Professor of Management Practice and Academic Director of the Master in Luxury Management at ESSEC. With over 20 years of experience in luxury brand strategy and marketing, she has held senior positions with major luxury houses and advised a wide range of international brands. She teaches luxury marketing, brand strategy, digital strategy, and customer experience, bringing a global and culturally insightful perspective to her students.
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