MASTERCLASS ON CAMPUS
7 Misconceptions about Entrepreneurship
By prof. Yann Cramer
7 Misconceptions about Entrepreneurship
Have you ever wondered what truly defines entrepreneurship?
Brilliant idea, fundraising, risk seekers: these are just three of the many misconceptions that circulate about entrepreneurship, fueled by the media focus on a few statistical outliers. In this talk, we will debunk some of those misconceptions and explore how entrepreneurs go about different shades of entrepreneurial endeavors.
Save the date
Thursday, April 25th, 2024 - 6pm CET
Venue: ESSEC Executive Education Campus - CNIT, La Défense - 2 Pl. de la Défense, 92800 Puteaux
Agenda of the evening
- 5.40 pm - 6.00 pm: Welcome
- 6.00 pm - 7.00 pm: Masterclass presented by Yann Cramer
- 7.00 pm - 8.00 pm : Networking Cocktail
Prepare to embark on a journey of discovery as we debunk seven prevalent myths that often obscure the realities of entrepreneurial endeavors.
About Prof. Yann Cramer
Yann Cramer, currently a Professor of Management Practice at ESSEC since 2023, boasts a rich academic and professional background. Graduating from École Polytechnique in 1988 with a Master's degree in Mathematics, Science, and Economics, he later completed the Science de gestion program at Sciences Po Paris in 2018. Alongside his academic role, Yann serves as the Deputy General Manager at SINTERMAT and holds directorial positions at DIFFERENT HORIZON, where he is also a startup investor. Previously, he led innovation and technology sourcing at Shell from 2011 to 2018. With diverse expertise, Yann Cramer stands as a respected figure bridging academia and industry.