What to expect from this masterclass:
The reality is that there are no magic recipes for success. If there were, every company would use them, and no single company would be outstanding.

Business strategy is messy, requires hard graft and is difficult to get right. And yet the world of strategy is dominated by management consultants and business gurus making sweeping generalizations, oversimplifying business thinking and peddling their own unfounded ideas. But do these methods actually work?

During this 1-hour masterclass Jérôme Barthélemy explores 3 of the multiple myths of strategy and provides you with tried and test business ideas that will make your company more successful!

Save the date!
Tuesday, December 13th, 2022 - 18h00 at the ESSEC Executive Education Campus (CNIT, La Défense - Paris)

About the speaker:
Jérôme Barthélemy is Executive Vice-President, Dean for Post Experience Programs, Corporate Programs and Relations and Professor of strategy and management at ESSEC Business School, Paris, France. He has been a visiting professor and visiting research scholar at New York University (NYU), Stanford University and Cambridge University. His book, Unleash your company's competitive spirit, received France's best management book award in 2017. This prize was jointly awarded by the FNEGE (Fondation nationale pour l'enseignement de la gestion des entreprises) and the EFMD (European foundation for management development).