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Masterclass

Hedging the Giant: Canadian Corporate Strategy in an Era of U.S. Protectionism

Toronto

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Join us in Toronto for an exclusive ESSEC Executive Education masterclass:

Hedging the Giant: Canadian Corporate Strategy in an Era of U.S. Protectionism

With more than 75% of Canadian exports destined for the United States, Canadian companies remain highly exposed to shifts in U.S. trade policy, tariffs and regulation. Led by Professor Cedomir Nestorovic, this exclusive masterclass will explore how Canadian businesses can navigate the challenges of U.S. protectionism, manage cross-border dependencies, strengthen their resilience and adapt their international strategies. The session will be followed by an interactive Q&A and a networking cocktail with the ESSEC community.

Date Thursday, November 5th
Time 6:30 PM - 9:00 PM
Venue Hotel InterContinental Toronto Centre 225 Front Street West, Toronto, ON M5V 2X3

Agenda of the Evening

6:00 PM – 6:30 PM

Welcome and Registration

6:30 PM – 6:40 PM

Opening Remarks by ESSEC Executive Education

6:40 PM – 7:30 PM

Professor Cedomir Nestorovic

Masterclass: Hedging the Giant: Canadian Corporate Strategy in an Era of U.S. Protectionism

Presented by Professor Cedomir Nestorovic

Professor bio below ↓

Explore the implications of U.S. protectionism for Canadian companies and discover strategic approaches to managing geopolitical uncertainty, reducing cross-border vulnerabilities and building more resilient international operations.

7:30 PM – 7:40 PM

Q&A with Professor Cedomir Nestorovic

An opportunity to ask questions, explore key insights from the masterclass and discuss the challenges facing Canadian businesses.

7:40 PM – 9:30 PM

Networking Cocktail

An opportunity to continue the conversation informally with Professor Cedomir Nestorovic, fellow masterclass participants and members of the ESSEC community.

 

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7 550
étudiants en formation initiale, dont 38.32% d’étudiants internationaux
7 550
étudiants en formation initiale, dont 38.32% d’étudiants internationaux
7 550
étudiants en formation initiale, dont 38.32% d’étudiants internationaux
7 550
étudiants en formation initiale, dont 38.32% d’étudiants internationaux
7 550
étudiants en formation initiale, dont 38.32% d’étudiants internationaux
7 550
étudiants en formation initiale, dont 38.32% d’étudiants internationaux

Masterclass: Hedging the Giant: Canadian Corporate Strategy in an Era of U.S. Protectionism

By Professor Cedomir Nestorovic

Duration: 1 hour

With more than 75% of Canadian exports bound for the United States, Canadian businesses remain highly exposed to shifts in U.S. trade policy, tariffs and regulation. Professor Cedomir Nestorovic will explore how Canadian firms can strengthen resilience by managing cross-border interdependence while diversifying into high-growth markets across Europe, Asia-Pacific and the Middle East.

What to Expect:

✓ Explore strategies to protect Canadian supply chains from sudden trade disputes and regulatory shifts.
✓ Understand how agreements such as CETA and CPTPP can support market diversification and competitive advantage.
✓ Discover how Canadian firms can position themselves as reliable, neutral partners in increasingly fragmented global markets.

Julien Malaurent

Executive Vice-President of Post-Experience Programs and Corporate Relations, Professor of Information Systems and Expert in Artificial Intelligence

ESSEC Business School

Julien Malaurent is a Professor of Information Systems at ESSEC Business School, where he also serves as Co-Academic Director of the METALAB and Academic Director of ESSEC's online programs. With a PhD from ESSEC, his research explores how users in large multinational organizations circumvent information systems. His work is widely published in leading academic journals such as the Journal of Management of Information Systems, European Journal of Information Systems, and Journal of Information Technology. Julien is also an editor for the Information Systems Journal. He teaches courses on digital transformation and AI management across ESSEC's pre- and post-experience programs.

Speakers - Panelists

Cedomir NESTOROVIC

Professor of Geopolitics at ESSEC Business School

Biography (also available below ↓)

Gregory Calviac

President and CEO at Air Liquide Home HealthCare Canada Inc.

Linkedin Profile

Jérôme Michelot

VP Marketing CMO at Sodexo Canada

Linkedin Profile

Jane Doe

Job Position at Company Name

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Professor - Speaker

Čedomir Nestorović

Professor of Geopolitics

ESSEC Business School

Professor Cédomir Nestorovic is Professor of Geopolitics and Islamic Business at ESSEC Business School and Director of the ESSEC & Mannheim Executive MBA Asia-Pacific. Based in Singapore since 2011, he has taught at ESSEC for more than 20 years and regularly provides expert commentary on geopolitical and international business issues. He is also the author of several books on Islamic marketing and was named “Professor of the Week” by the Financial Times in 2012.

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