Optimal Incentives and Policy Design for Sustainable Behavioral Change
ONLINE MASTERCLASS
Thursday, November 27th, 2025
01:00 PM - 02:00 PM
How can you leverage sustainability to enhance your financial strategy and investor relations?
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What really drives lasting sustainable behavior?
Masterclass presented by Angela Sutan (Behavioral Economist)
How do we design incentives and policies that avoid counterproductive effects and truly shift behaviour toward sustainability? This masterclass examines practical approaches to prevent rebound effects, moral licensing, dilution effects, and other unintended consequences—so interventions lead to real, lasting change.
In this session, Angela Sutan will present evidence-based, actionable behavioural tools to design interventions that foster durable sustainable behaviours across organisations and societies. Participants will gain frameworks to craft incentives and policies that stay effective over time and scale responsibly.
You will discover:
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How to identify and avoid rebound effects and moral licensing in sustainability initiatives | |
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Behavioral design principles for durable organisational change and policy impact | |
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Practical tools to design, test and measure incentives that scale without diluting outcomes | |
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Case studies and templates to apply behavioural interventions in organisations and public policy | |
Leave with a concise, actionable blueprint to design incentives and policies that deliver sustained sustainable behaviour—grounded in behavioural evidence and ready to implement.
Save the date
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Thursday, November 27th, 2025 | |
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01:00 PM - 02:00 PM (1-hour session) | |
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Online | |
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7 550
étudiants en formation initiale, dont 38.32% d’étudiants internationaux
7 550
étudiants en formation initiale, dont 38.32% d’étudiants internationaux
7 550
étudiants en formation initiale, dont 38.32% d’étudiants internationaux
7 550
étudiants en formation initiale, dont 38.32% d’étudiants internationaux
7 550
étudiants en formation initiale, dont 38.32% d’étudiants internationaux
7 550
étudiants en formation initiale, dont 38.32% d’étudiants internationaux
Header Level 2
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- Aliquam tincidunt mauris eu risus.
Header Level 2
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- Aliquam tincidunt mauris eu risus.
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Jane Doe
Job Position at Company Name
Jane Doe
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Jane Doe
Job Position at Company Name
Jane Doe
Job Position at Company Name
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Professor - Speaker
Angela Sutan is an HDR Professor in Sustainability at ESSEC Business School, where she serves as Scientific Director of the ESSEC Experimental Lab and Academic Director of the Executive Master in Strategies for Sustainability. A specialist in behavioral and experimental economics, her research explores sustainability, (anti)social behavior, and introspective decision-making, with publications in leading journals and multiple funded projects. She is active in media outreach and science popularization and has contributed to national initiatives such as “145 Women Talk About Science” and the Researchers’ Night Big Experiment. She also serves as Associate Editor of the Journal of Experimental and Behavioral Economics and sits on various academic committees across Europe.
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