Enlighten. Lead. Change.
Decoding the Art of Licensing for luxury fashion and beauty brands
Discover how the licensing business model can be relevant in China
Wednesday, October 15th
6:30 PM - 9:30 PM
Jing An Shangri-La, Shanghai Hotel
Join us in Shanghai for an exclusive event hosted by ESSEC Business School:
 |
Wednesday, October 15th |
 |
6:30 PM - 9:30 PM |
 |
Jing An Shangri-La | No.1218 Middle Yan'an Road, Shanghai, 200040 |
Highlights of the Evening:
Agenda of the Evening
|
6:30 PM - 7:00 PM: Welcome and Registration by the ESSEC Team |
|
|
7:00 PM - 7:45 PM: Masterclass:Decoding the Art of Licensing for luxury fashion and beauty brands presented by Prof. Denis Morisset |
|
|
7:45 PM - 8:15 PM: Q&A session with Prof. Denis Morisset |
|
|
7:45 PM - 8:15 PM: Networking Cocktail |
By Prof. Denis Morisset
Duration : 1 hour
Licensing has long been a powerful growth engine for luxury and premium fashion brands. This interactive masterclass will unveil the strategies, risks, and opportunities of licensing, drawing on Prof. Morisset’s unparalleled expertise as both a luxury insider and academic thought leader.
 |
Understand how the licensing business model fueled the global growth of iconic Western luxury brands |
||
|
Decode key success factors and recent trends in licensing, including the Tom Ford case |
||
|
Learn from concrete examples of best practices - and the potential pitfalls - across fashion, beauty, and lifestyle categories |
||
|
Discover how licensing can unlock growth opportunities for Chinese fashion, beauty, and lifestyle brands aiming for global impact |
Executive Vice-President of Post-Experience Programs and Corporate Relations, Professor of Information Systems and Expert in Artificial Intelligence
ESSEC Business School
Julien Malaurent is a Professor of Information Systems at ESSEC Business School, where he also serves as Co-Academic Director of the METALAB and Academic Director of ESSEC's online programs. With a PhD from ESSEC, his research explores how users in large multinational organizations circumvent information systems. His work is widely published in leading academic journals such as the Journal of Management of Information Systems, European Journal of Information Systems, and Journal of Information Technology. Julien is also an editor for the Information Systems Journal. He teaches courses on digital transformation and AI management across ESSEC's pre- and post-experience programs.
Job Position at Company Name
Job Position at Company Name
Job Position at Company Name
Job Position at Company Name
Prof. Denis Morisset worked for 25 years in the luxury fashion industry at companies such as Ralph Lauren, Pierre Balmain, Giorgio Armani, Group S.A.C., and CWF. During his executive career - CEO of Pierre Balmain, MD of Giorgio Armani France, and President of Group S.A.C. - he made or participated in several licensing deals, both from the brand and the licensee side.
Since 2004, he has been teaching luxury marketing at ESSEC Business School (Paris and Singapore), specializing in luxury brand management, luxury distribution and retail, luxury service, luxury hotel management, and luxury guest experience. Sharing his time between France and China, he is also a visiting professor in ESSEC's partner business schools in Beijing, Shanghai, and Hong Kong.
