Discover the Global MBA program at the upcoming Open House at CNIT, La Défense on Saturday, 16 February 2019.
Meet with the Global MBA Team during the event for a 1-to-1 profile evaluation and find out more about how the program can help you achieve your personal and professional goals.
Do not miss the opportunity to experience an MBA class at the Masterclass on The Art of Luxury Service in the Digital Age by Prof. Denis Morisset during the event!
We look forward to seeing you there.
Please complete the form to register. >>
Date: Saturday, 16 February 2019
Time: 9h30 to 17h30
Venue: ESSEC Executive Education, CNIT, Paris-La Défense - Level 1
10h30 - 11h30
Masterclass on The Art of Luxury Service in the Digital Age
During this Master Class, Prof. Morisset will explain how the Digital revolution, driven by the Internet of Things (IoT), Artificial Intelligence (AI), Virtual Assistants and Chatbots, Blockchain, Augmented Reality (AR) and Virtual Reality (VR), as well as Big Data, is impacting the traditional luxury service and Customer Relationship Management (CRM) systems of luxury brands.
Prof. Morisset will draw on the best and worst practices from luxury retail but also luxury hotels, luxury airlines, luxury hospitals, and private banking, etc. to illustrate how luxury and premium brands can make the most out of the opportunities and navigate the challenges presented by this revolution.
Prof. Morisset, an ESSEC alumnus, initially worked 25 years in the luxury fashion industry, occupying CEO/COO positions with brands such as Ralph Lauren Europe, Pierre Balmain, Giorgio Armani, etc. Since 2004, he is teaching luxury brand management, and luxury retail management in ESSEC Business School, Paris and Singapore.
11h45 - 13h00
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Global MBA Program Presentation by Patti Brown, Director, Global MBA