- Date: Thursday, April 14, 2016
- Time: From 7:00 to 8:30 pm
- Location: ESSEC Executive Education, CNIT, Paris-La Défense
In constantly moving economic and socio-cultural environments, companies have to reconsider the way they are managing their brands. While the concept of branding is new to some economically booming countries, such as Vietnam or Myanmar, it is used for any kind of topic in Western countries, from commodity branding to nation branding.
During this masterclass, we will expose the 3 key challenges companies need to meet in order to successfully manage their brands: new consumers, new competitive landscape and new geography for branding.
|Anne Flore Maman Larraufie, Academic Director of Executive Advanced Master Strategy & Management of International Business.|
Please fill out the form to register.