Masterclass Shanghai 2017

Don't miss this opportunity!

It is our pleasure to invite you to the ESSEC Business School Masterclass, where Prof. Denis Morisset will revisit some keys aspects of luxury brand management and focus on luxury brands collaborations in the digital age. After successful previous events in New York City and San Francisco, Prof. Morisset will now represent ESSEC in Shanghai, China.


He will share some of his recent research on the art of luxury brands collaborations, and how these collaborations can reinforce luxury brands story telling, from co-branding to marketing alliances and distribution partnerships. He will illustrate this topic with recent best practices from different luxury sectors, Fashion & Accessories, Beauty, Watches & Jewelry, Wines & Spirits, but also luxury hotels.


What: ESSEC Business School Masterclass with prof. Denis Morisset
Where:  Hyatt on the Bund Hotel- 199 Huangpu Road, Shanghai. Due to the high number of participants, we changed the venue to TEA ROOM, Lobby floor, on the left when entering the hotel.
When: Saturday, February 25th 2017, 2:30 PM to 5:00 PM
Free entrance

Register here

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