Join us for the upcoming Master Class: “Are Luxury Brands Disrupted by the Digital Revolution?” led by Mr. Denis Morisset, Industry Expert and MBA Programs Executive Director, on Wednesday, 16 December 2015.
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Abstract:
In this conference, structured like a typical ESSEC MBA lecture, Denis Morisset will share his views on this strategic topic, reviewing both the challenges and opportunities of e-commerce, mobile commerce and social commerce for luxury retail brands, with a specific chapter dedicated to comparing China and USA’s e-commerce and digital eco- systems. He will also discuss how social media and digital marketing impacts their communication and branding strategies.
The Master Class will also be an opportunity to learn more about ESSEC’s academic and executive programs in Luxury Brand Management.
- Date: Wednesday, 16 December 2015
- Time: From 4pm - 7:30 pm including a networking cocktail
- Location: Service de coopération et d’action culturelle – Institut français de Chine Guangcai International Mansion 18, Gongti Xilu, Chaoyang District, Beijng 100020, P.R.China
Please complete the form to register.
