In the last 25 years, luxury and premium brands have learnt to better control and communicate their brand DNA and codes, increase the consistency of their brand architecture and brand expressions across product categories and regions, increase their control on distribution & retailing to get closer to their consumers and develop consumers’ knowledge.
However, more recently, we have seen a growing number of brand collaboration initiatives at large, from co-branding to marketing alliances and distribution partnerships, between different categories of companies and actors, which do not only relate to small brands but are also often used by big and famous luxury brands.
This innovative course will help participants understand better this new branding phenomenon and learn how to leverage more effectively on collaborations at large.
- Differentiate between different types of collaborations and the different objectives and benefits of these collaborations
- Learn how to assess the relevance of collaborations
- Find a unique bank of ideas and inspirations to better leverage on collaborations in the future in your own organizations through a 360° analysis of best and worse practices
- Open your minds to thinking about collaborations in the digital age in a different and innovative way
The next session will be held from 29 & 30 June 2017.
Please fill out the form on the right to receive by email the link to download the brochure.