LUXURY BRAND MANAGEMENT EXECUTIVE PROGRAM

The Impact of E-commerce and Digital Marketing on Luxury Retail Management

Most luxury and premium brands have focused on integrating their distribution by developing a mix of directly operated retail stores and branded wholesale agreements with selected partners. In the recent years, this integrated retail strategy has been disrupted by the digital revolution and the development of E-commerce, mobile and social commerce. This course, which benefits from the most recent research on the development of OMNI retail channel mindset will revisit the most important success factors of luxury retail management at the age of
internet and how luxury and premium brands should secure their investments in retail.

Key Benefits:

Discover the evolution of traditional retail for luxury and premium brands
Understand how technology, E,M & S commerce can usefully complement brick and mortar stores
Learn how brands should start to remove silos inside the organization in order to better involve off-line stores staff in the development of a real omni retail mindset

The next session will be held from 27 & 28 June 2017.

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The Impact of E-commerce and Digital Marketing on Luxury Retail Management

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