Join us for the upcoming ESSEC Global MBA Class Preview in Seoul, where Prof. Denis Morisset will share insights on the Art of Luxury Service in the Digital Age on Sunday, 28 October 2018.
During this Master Class, Prof. Morisset will explain how the Digital revolution, driven by the Internet of Things (IoT), Artificial Intelligence (AI), Virtual Assistants and Chatbots, Blockchain, Augmented Reality (AR) and Virtual Reality (VR), as well as Big Data, is impacting the traditional luxury service and Customer Relationship Management (CRM) systems of luxury brands.
Prof. Morisset will draw on the best and worst practices from luxury retail but also luxury hotels, luxury airlines, luxury hospitals, and private banking, etc. to illustrate how luxury and premium brands can make the most out of the opportunities and navigate the challenges presented by this revolution.
Date and Time: Sunday, 28 October 2018 | 3:00 pm - 5:30 pm
3:00 pm - 3:30 pm | Welcome and Registrations
3:30 pm - 4:45 pm | Masterclass by Prof. Denis Morisset
4:45 pm - 5:30 pm | Q&A with the participation of ESSEC alumni
About the Speaker
Prof. Morisset, an ESSEC alumnus, initially worked 25 years in the luxury fashion industry, occupying CEO/COO positions with brands such as Ralph Lauren Europe, Pierre Balmain, Giorgio Armani, etc. Since 2004, he is teaching luxury brand management, and luxury retail management in ESSEC Business School, Paris and Singapore.