The boom of Enterprise 2.0 brought about a phenomenal adoption and subscription to digital. Digital marketing has become extremely important for businesses; some may even argue that it is the future of marketing. This module looks at three aspects of digital marketing – social media, big data and mobile marketing – which are essential knowledge for any marketer in the world today.
Key Benefits
- Study in Singapore, a global business hub at the crossroads of East and West, where many multinational companies have chosen to set up their base in.
- A mix of classes, case studies, company and cultural visits to understand Asia
- Learn in a diverse and multicultural setting with peers and faculty from different nationalities
- Learn to harness the power of the Internet for Asian businesses
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