Guo Pei: Taking a Chinese Couture Brand Global
With Delphine Dion, professor in the Executive Master In Luxury Management at ESSEC Executive Education, take this opportunity to discover the role of designers in luxury branding throughout the Master Class and the Q&A session.
- Date: Thursday, February 2, 2017
- Time: From 6:00 to 8:00 pm
- Location: ESSEC Executive Education, CNIT, Paris-La Défense
EVENING PROGRAM
- 6:00 pm: Welcome speech by Professor Delphine Dion, Associate Professor, Marketing Department, ESSEC Business School
- 6:15 pm: Master Class - Guo Pei: Taking a Chinese couture Brand Global
- 7:15 pm: Q&A
- 8:00 pm: Cocktail & networking
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Guo Pei, chinese couturier
2015 marked a major turning point for Guo Pei, when the pop singer Rihanna chose to wear one of her designs to the Met Gala, inaugurating the museum’s "China: Through the Looking Glass” exhibition, in which Guo’s works were shown. In July 2015, she held her first solo exhibition at the Musée des Arts Décoratifs in Paris; she followed that with a sold-out collaborative makeup collection with MAC. Later that year, Guo was honored to become an invited member of the Chambre Syndicale de la Haute Couture, the chief governing body of the high-fashion industry, allowing her to show on the Paris Haute Couture Week calendar. Guo made her Paris Haute Couture debut in January 2016, unveiling her “Courtyard” collection to wide critical acclaim. In the same year, she was also named one of TIME magazine’s 100 Most Influential People and one of the Business of Fashion's 500 most influential people shaping the global fashion industry. With a new studio on the prestigious Rue Saint Honoré in Paris, and the launch of an eponymous brand, Guo Pei, the future holds exciting possibilities. |
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| Delphine Dion, Professor of Marketing at ESSEC Business School Delphine Dion teaches luxury retailing at ESSEC. Her current research explore luxury brand management and luxury retailing. She is interested in the management of heritage and human brands, the consumer experience in luxury stores and visual methodologies. Her research has received several prizes and awards and has been widely published: Journal of Consumer Research, Journal of Retailing, Consumption Markets & Culture, Journal of Retailing and Consumer Services, Journal of Marketing Management, etc. |
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