Executive Advanced Master Strategy & Management of International Business

Master Class: Strategic Challenges for Brands facing Complexity

Join our next Master Class on the complex issues brands face everyday to remain at the top with Anne-Flore Maman Larraufie, expert in branding and luxury issues, Academic Director  of the Executive Advanced Master Strategy & Management of International Business and founder and owner of SemioConsult.

  • Date: Thursday, April 14, 2016
  • Time:  From 7:00 to 8:30 pm
  • Location: ESSEC Executive Education, CNIT, Paris-La Défense

Summary:

In constantly moving economic and socio-cultural environments, companies have to reconsider the way they are managing their brands. While the concept of branding is new to some economically booming countries, such as Vietnam or Myanmar, it is used for any kind of topic in Western countries, from commodity branding to nation branding.
During this masterclass, we will expose the 3 key challenges companies need to meet in order to successfully manage their brands: new consumers, new competitive landscape and new geography for branding. 


A-F-Maman 140x140 Anne Flore Maman Larraufie, Academic Director of Executive Advanced Master Strategy & Management of International Business.


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